Dickie O'Neal's Irish American Family Pub is an official sponsor of the
HISTORY-MAKING, 'PRIDE OF THE DESERT' COYOTES BILLBOARD GREETS PALM SPRINGS TRAVELERS ON I-10 CORRIDOR
(PALM SPRINGS) -- The SoCal Coyotes continued to set the standard in AAA football Wednesday night when travelers going east on the I-10 corridor at the Highland Springs and 22nd exit were greeted by a full-size billboard introducing the 2012 Pac West champions as "The Pride of the Desert."
The billboard invites football fans pouring into Greater Palm Springs to "Defend the Shield" of faith, family and football, and prominently features 6-6, 230-pound Coyotes quarterback Nate Lewis, who is shattering AAA records for his third consecutive season.
"If you think Nate towers over a defense, wait until you see him overlooking an interstate," smiled team president J. David Miller. "We are humbled, and grateful, that God has given us the amazing platform of football to share eternal principles of faith and family with the world."
The SoCal Coyotes are a non-profit sports leadership organization that places as much emphasis on building men as it does building champions. This is the first of three Coyote billboards that will appear on the Palm Springs landscape.
"We view our 53-man roster as 53 opportunities to plant trees under whose shade we never intend to sit," Miller said. "Each man on this team represents an opportunity to learn values and skills that create better homes, better fathers, and ultimately, better communities wherever they go.
"And our fans think we're a pretty good football team, too," Miller added.
The Coyotes are currently 3-1 and in the thick of the national championship race in the Southern California Football Alliance, the desert's only means to win a state or national title.
The team returns home this Saturday night at Xavier College Prep to face the Crown City (Belmont) Hilltoppers at 7 p.m.
Dickie O'Neal's Irish American Pub Restaurant
2155 North Palm Canyon Drive
Uptown Palm Springs CA
760-325-2600
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